For the Ocean. For the People.

We work closely with Plettenberg Bay’s tourism, business, marine science, conservation and community art sectors. Together, we strive to find a balance between ocean tourism experiences,  environmental sustainability and community inclusion.

Our Key Areas of Focus

We select projects which serve four, key purposes:

  1. Boosting ocean tourism revenue: Initiatives are strategically chosen to grow ocean tourism and ensure sustainable economic benefits for the community.
  2. Advancing marine science knowledge: We aim to deepen local marine science knowledge, contributing to a richer understanding of the surrounding ocean and its rich ecosystems.
  3. Empowering conservation organisations: By supporting conservation organisations, we endeavour to play a crucial role in improving the conservation management of the bay and coastal systems. This empowers these organisations to carry out their vital work more effectively.
  4. Community involvement: Through the performing and visual arts, we seek to cultivate a profound attachment between the town’s peoples and the ocean. This creative expression serves as a powerful medium for connecting the community with their marine environment on a deeper, emotional level.

To suggest a project, please contact us here 

Our Projects

In keeping with supporting community initiatives which seek to educate and engender an attachment by local communities for Plettenberg Bay’s marine life, we funded performances by LunchBox Theatre’s  “The Whale Show”. A truly inspirational live performance which educates and inspires young people about the ocean and marine animals.


Benefits of Partnership with Plettenberg Bay’s Whale Heritage Area:

  1. Enhanced Brand Presence: Partnering with Plettenberg Bay’s WHA provides an opportunity to extend a company or organisation’s brand presence by closely associating with the international accreditation as one of only ten Whale Heritage Areas globally. The Whale Cetacean Alliance actively promotes these accredited areas as premier ocean tourism destinations, making it an ideal association for discerning tourists.
  2. Gold Standard in Ocean Tourism: Plettenberg Bay’s accreditation is considered the gold standard in ocean tourism. Partners have the unique advantage of being closely linked to this prestigious accolade, positioning themselves as leaders in promoting sustainable and responsible tourism practices.
  3. Exclusive Access and Exposure: Partnership entails select access to the Plettenberg Bay Whale Heritage Area (WHA) brand and logo. Partners will benefit from prominent exposure across all WHA and World Cetacean Alliance digital marketing activities, amplifying their visibility to a global and South African audience.
  4. Community of Like-minded Organisations: Partners become part of a select international community comprising over 100 like-minded organisations. This community shares a common dedication to ocean conservation, sustainable ocean tourism, and community engagement, fostering valuable connections and collaborative opportunities.
  5. Tax Deduction Benefits: As our Non-Profit Organisation (NPO) is in the process of applying for registration as a Section 18A Public Benefit Organisation, Partners stand to enjoy tax deduction benefits. This adds a layer of financial advantage for organisations committed to supporting initiatives that contribute to ocean conservation and sustainable tourism.

In summary, a partnership with Plettenberg Bay’s Whale Heritage Area offers a range of strategic advantages, from global and local brand exposure; an association with a prestigious environmental accolade and collaboration with a community dedicated to making a positive impact on ocean conservation and sustainable tourism. Additionally, the potential tax benefits further underscore the mutual value of such partnerships. For more information contact us here

Donor Funding

The integrity of our philanthropic endeavours is of paramount importance. Our leadership upholds a steadfast commitment to subjecting any potential project earmarked for philanthropic funding to meticulous scrutiny, adhering to stringent governance protocols. We extend an open invitation to individuals who are contemplating making a contribution towards advancing marine science, conservation efforts, or projects dedicated to fostering community inclusivity in Plettenberg Bay. Your expression of interest to engage with our leadership is warmly welcomed and deeply valued.

To make a donation contact us on 

Boat-based whale watching generates more than R350m across Plettenberg Bay’s tourism sector per year